Also I liked its flattened noodle shape. They offered the Indian consumers to come up with their own little “Maggi moments and Maggi stories” and printed those small messages on their packaging wrappers as the token of gratitude. Top Ramen targeted the working women segment, which was the prime mistake, at least for me. ( Log Out /  So Maggi got the first mover benefit in Indian noodles market. Top Ramen Vs. Maggi & Indian Noodle Market! Instant noodles are a type of pre-cooked noodle, usually sold in individual packets or cups and bowls. After Maggi and Knorr, Top Ramen noodles withdrawn from market A brand of instant noodles 'Top Ramen' on Monday was withdrawn from the Indian market on orders from central food safety regualtor FSSAI. And I think that was a major turn off for me. Top Ramen Vs. Maggi & Indian Noodle Market! Maggie cleverly added freebies with each of their 4 Maggie pack like ‘Crazy Balls’ for instance as they called those little colorful bouncy balls (feels little weird to type this!) Change ), You are commenting using your Twitter account. I found a striking resemblance between the packaging of Maggi Masala flavour and Top Ramen Masala. Even if you see their respective web sites, it will be pretty clear that Maggi clearly understands the Indian mindset and likings far far better than Top Ramen. And might I add that it was (intentionally/unintentionally) a brilliant move by Nestle as children would lose those balls fairly quickly while playing as those balls would go a mile away if hit hard and then children would again ask their parents for Maggie just for those Crazy balls! Yahoo fait partie de Verizon Media. ( Log Out /  But during early 2000’s and there after, as I grew, my noodle intake was not that frequent and also during that time they changed Top-Ramen inside out…right from packaging to the shape and taste-maker (Masala) in it. Maggi used the concept of “Masala” in such a Indianized way that Maggi and Masala has become complementary words. New Delhi: After Maggi controversy, Indo Nissin on Monday announced withdrawal of its instant noodles brand 'Top Ramen' from the Indian market on orders from central food safety regulator FSSAI. ), Not to forget the shape of top-Ramen noddles then, it was quite unique and was cool. But they realized the issue sooner and started to promote themselves as a snack brand which is not ready made, rather it is indeed a home made snack. Celeb advertisements are highly overrated. One reason could possibly be the fact that… So if they really want to make up the gap between them and Maggi, they need to work really hard and need to think Global and act Local. In fact now Maggi has gone beyond just kids. TOP RAMEN V/S MAGGIE Launched 10 years after Maggie Launched calling itself Smoodles and got a strong foothold! I personally have seen moms running behind their kids with a bowl full of Poha or other healthy home made foods. Is "Nudity" necessary for Modern Creative Advertisements? In 1972, Top Ramen was introduced to the United States after Ando saw growth potential of ramen products in US markets. The other players in the category include Indo Nissin (with Top Ramen) at 1.6 per cent and Wai Wai with 2.8 per cent thanks to its popularity in the northeast with its non-vegetarian flavours. But Nissin made the blunder with their tag line “Don’t be a noodle, be a Smoodle”. I wonder even now how many normal people will understand what Smoodle is all about!! Change ), You are commenting using your Facebook account. Top Ramen Vs. Maggi & Indian Noodle Market! This concept really touched me; because as a kid we liked our Maggi snacks and somewhere deep down we still have that kid alive in us. In fact they gave the returns back as offering the crowd sourcing opportunity for their branding. are capturing 12% market share. Read about MSG… Earlier this month, Nestle had to recall Maggi noodles, while Hindustan Unilever also withdrew its Knorr instant noodles brand over safety and regulatory issues. Wai Wai Noodles. is good. People preferred home made snacks and foods. That in a hyper-advertised category dominated by Maggi noodles, followed by others like Sunfeast Yippee, Top Ramen etc sounds unreal. Maggi is a product of Nestle India, a subsidiary of the Nestle Group of … Please enlighten me if I overlooked any such incident from Nissin. Fresh tests reveal big noodle brands like Top Ramen, Ching's and Foodles fail quality standards ... On May 20, scores of packets of Maggi, manufactured by Nestlé … I always wondered why Top Ramen being a Japanese brand not able to catch up with Maggi, a Nestle brand. 14. Tag lines for normal day to day use brands must be simple and catchy, easy to remember and have some reverberation effect in the top of mind awareness (TOMA) of normal customers. Advertisements, Brand Ambassadors, Brand Awareness, Brand Image, Brand Relevance, Branding Issues, Digital Marketing, IMC, Indian Noodles Market, Marketing Channel Issues, Marketing Management, Online Marketing, OOH, Sales Promotions, Social Media. I was not an exception either! Top Ramen Noodles vs Maggi Noodles || packet Noodles || #iamim About this video - So, in this video I Try to compare TOP RAMEN noodles with our favourite MAGGI … • In this Nestle’s Maggi is in top capturing 70% market share. It's like any noodle brand originating from China or Japan are bound to be the most authentic compared to the … It is marketed by the name Maggi 2-Minutes Noodles. It was fun as well, the long doodly noodles! I always wondered why Top Ramen being a Japanese brand not able to catch up with Maggi, a Nestle brand. Liked that biker boy and that lady in high slit dress! Better late than never, at last they came up with new flavors like “Macho Masala” but, then again, how “Macho” could relate to a kid or an Indian mom! Instant noodles are treading a rough patch these days as one after another they are getting banned! So the Indian mothers embraced it open heartedly. Change ). They are now targeting consumers of all age. Change ), You are commenting using your Google account. You have done a wonderful job! Ramen is typically made up of hand-pulled wheat noodles in chicken or pork stock, topped with scallions, bamboo shoot, and sliced barbecue pork. It’s like any noodle brand originating from China or Japan are bound to be the most authentic compared to the other brands originated from any other country. India being the land of Masalas (Spices), “Masala Maggi” almost comes out effortlessly in our mind. Pour autoriser Verizon Media et nos partenaires à traiter vos données personnelles, sélectionnez 'J'accepte' ou 'Gérer les paramètres' pour obtenir plus d’informations et pour gérer vos choix. INDIAN NOODLE MARKET 70% 18% 12% NESTLE'S MAGGI ITC'S YIPPEE OTHERS 9 But never seen a mom running with a bowl full of noodles – in fact it is other way round! I remember asking Maggie just so that I could have those ‘Crazy balls’. MSG stands for “Monosodium glutamate” http://articles.mercola.com/sites/articles/archive/2009/04/21/msg-is-this-silent-killer-lurking-in-your-kitchen-cabinets.aspx. You have nicely put all the differences that both the brands have in the Indian market. How did they expect the simple good old Indian housewives and moms to understand the inner meaning of this English tagline. (Now sparingly whenever I eat Noddles, I seek that old taste, shape and aroma of Top-Ramen [Nostalgia] but sadly I don’t ask for Top-Ramen as its Masala is more or less similar to Maggie and all the others out there- no differentiation you see. Engaging Advertisement Campaigns & Global Brands! The Indian market is mainly dominated by the instant noodles. Pioneer brand or early mover benefit couldn’t be the only definite reason for sure. But Maggi didn’t do this mistake. Andy Kryza of Thrillist ranked Top Ramen as the fourth best instant noodle brand. On another note, though Maggie was undoubted a leader, I and many others in the cities would love to have Top-Ramen noddles as well (Masala and Chicken flavor both) just as they were different and tasted differently than Maggie’s standard taste which we were kind of got bored with. They were funky. (I frankly liked Top-Ramen more than Maggie but wasn’t vocal about it that time as my job was to have them be it Maggie or Top-Ramen. It’s like any noodle brand originating from China or Japan are bound to be the most aut… As a result Maggi also faced a preliminary obstacle to win over a place in Indian mom’s kitchen. For years Maggi has been the Bachelor’s best friend. The kids are the tantrum masters and feeding the kids are the nightmare for every mother in true sense. The brand has been built purely on word of mouth and post-trial positive buzz, says Dr Binod Chaudhary, chairman, CG Corp Global that owns CG Foods, makers of Wai-Wai noodles. Your blog provided us valuable information to work on. Maggi Vs Top Ramen Bachelor's Best Friend . -- Created at 21/07/2017, 36 Replies - Dost and Dimes -- India's Fastest growing Online Shopping Community to … Top Ramen has no added MSG on its wrapper while on Nestle Maggie it’s not. Curry still looks the same. Yes,you are right. Top Ramen has no added MSG on its wrapper while on Nestle Maggie it’s not. Before that there was no concept of instant noodles in India; rather ready-made foods were considered not good for health. See here. Maggi was clever enough to sense the Indian emotional aspect and made the flavors accordingly and gave the names similar catchy and customized for Indian consumers. Apr 15, 2020 - I always wondered why Top Ramen being a Japanese brand not able to catch up with Maggi, a Nestle brand. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresse IP, Navigation et recherche lors de l’utilisation des sites Web et applications Verizon Media. Hi there! Maggi was at its rock bottom with their super thin noodles and some weird masala. Because there is really no age and timeline for loving and enjoying a bowl full of hot steamy Maggi noodle. But I never heard any such communication attempt from the Nissin marketers, to relate with their consumers. Their act is “Glocal”, though a global brand, they always acted in a local basis. Yippee has a share of 14 per cent (all India urban + rural). Worse, they never reacted on consumer feedback the way Maggi did. ( Log Out /  As India’s more heavily spiced answer to Top Ramen, Maggi delivers the same satisfying tangle of chewy noodles but swaps a milder seasoning packet for one with a lot more punch. Integrated Building Management Systems (IBMS) - Future Prospect in India. Maggi realized its blunder and corrected its mistake. all markets which contribute of total FMCG of any co.35% of total revenue.Top Ramen should be more focussed in rural coverage all a cross the country to make popular product among the tinagers. So every advertisements Maggi came up with were especially made for the little kids and the early teens. It would have been fine had they just changed the packaging, but they changed the taste-maker (Masala) and the shape of the noodles! Top Ramen became a major corporate force in the international noodle market which was dominated by Maggi. You don’t fix that’s not broken. Shahrukh khan was a brand ambassador of top ramen before he came to sunfeast, even that could not help top tamen, even the cartoon character oh shahrukh was made in order to attract kids, infact top ramen did try to attract kids, but u know moms are the decision makers so maggie won here. Top Ramen definitely have retards sitting in their boards. i hope they don’t change that too much. Maggi is annoying the taste does not equal the standards of Top Ramen. The brand is popular among US college students. Nos partenaires et nous-mêmes stockerons et/ou utiliserons des informations concernant votre appareil, par l’intermédiaire de cookies et de technologies similaires, afin d’afficher des annonces et des contenus personnalisés, de mesurer les audiences et les contenus, d’obtenir des informations sur les audiences et à des fins de développement de produit. They was pretty clear about the fact that kids are the biggest “Consumers” of their noodles and the housewives and the mothers are the biggest “Customers”. Maggi had a market share of 91 per cent when ITC had entered and now its share has dwindled to 76 per cent. Then again why Nissin lost the race with Nestle? It is still one of the most loved instant noodles brand and remains a market leader till date. Top Ramen is a company which is fully dedicated … It saved their time, energy, and saved them from their ever moody children’s continuous pestering. We are a team of volunteers and starting a new project in a community in the same niche. It was launched in 1983 in India. It's like any noodle brand originating from China or Japan are bound to be the most authentic compared to the other brands originated from any other country. They made it clear that it is only because of the Indian Moms and their kids love and likings, they are now at the top of the Indian noodle market. • After this ITC Sunfeast Yippee capturing 18% market share. Yes it gives your brand a recognition but that’s about it. }, Do you know MSG? ( Log Out /  patanjali vs maggi , which atta noodles are better at Others. http://articles.mercola.com/sites/articles/archive/2009/04/21/msg-is-this-silent-killer-lurking-in-your-kitchen-cabinets.aspx. Whereas Nissin failed to customize Top Ramen as per the Indian taste bud. This brand started its journey in 1972 in Nepal. Because you need to cook it for 2 minutes. • Others brand like HUL’s Knorr Soupy noodles, GSK’s Horlicks Foodles, Indo-Nissan’s Top Ramen etc. Top Ramen just doubled down on whatever crap they sell and lost loyal fans like me. TOP RAMEN. Since then it has made its way into … Then comes the brand ambassadors of Maggi & Top Ramen. According to the ingredients lists in English and Korean, both products use palm oil, so the differences in the way the oil interacts with the products’ soups isn’t because of different oils behaving differently, which I’ve observed when making ramen at home—saturated fats and unsaturated fats pool differently on the surface of broth. Now though they are trying to relate and communicate with the Indian consumers and trying to touch their heart’s strings by making Saina Nehawal their brand ambassador. For a change I would buy Top-Ramen for myself if Maggie got boring.). I also would like to add on- in the mid 90’s when Top-Ramen had entered the Indian market and though they weren’t comparable to the sales figures of Maggie Noddles, they were still recognized as they were the only major competitor. Nestle Maggi; Chings; Knorr Soupy Noodles; Top Ramen; Sunfeast YiPPee Noodles are available in most parts of India and was first introduced in Bengaluru in India. Découvrez comment nous utilisons vos informations dans notre Politique relative à la vie privée et notre Politique relative aux cookies. This is my first visit to your blog! It was originally called shina soba, literally "Chinese soba" because of its origins in China. Maggi in the top and regular noodles in the bottom – compare the fat content 14.4 g/100g vs 2.5 g/200g A simpler analogy would be that store bought pasta (spagetti, linguini or fresh) is like pulka chapatthi while ramen noodles are like puri. Earlier this month, Nestle had to recall Maggi noodles, while Hindustan Unilever also withdrew its Knorr instant noodles brand over safety and regulatory issues. Isn’t it! After Maggi controversy, Indo Nissin on Monday announced withdrawal of its instant noodles brand ‘Top Ramen’ from the Indian market on orders from central food safety regulator FSSAI. One reason could possibly be the fact that Nestle launched Maggi 2 minute noodles in India in 1982 and Nissin Foods launched Top Ramen in 1992; almost ten years later. {IMO their Ads weren’t that bad as well. The colors, the font, the content, the whole look of the Maggi web site is much pep, happy, exciting than the boring Top Ramen website. Top Ramen product is very good.but the marketing & distribution network is poor in comprision to maggi.Top ramen is available only in south all mejor towns,it is not available in U.P. As a kid, I liked their ads then. all markets which contribute of total FMCG of any co.35% of total revenue.Top Ramen should be more focussed in rural coverage all a cross the country to make popular product among the tinagers. Top Ramen product is very good.but the marketing & distribution network is poor in comprision to maggi.Top ramen is available only in south all mejor towns,it is not available in U.P. Just a few drops will amp up the flavour of soups, stews and noodles. The then brand Ambassadors of Maggi – Amitabh Bachchan, Preity Zinta, and Madhuri Dixit were slammed for endorsing the brand. This entry was posted in * Stars 3.1 - 4.0, India, Maggi, Other and tagged 2599, 8901058844757, 901058844757, cuppa, india, indian, maggi, maggi cuppa, maggi cuppa masala on October 30, 2017 by Hans "The Ramen Rater" Lienesch. Maggi sauce is inexpensive, widely available and more complex than soy sauce. Labelled as Jugo in some markets, Maggi is a familiar sight in kitchens all around the world, though its origins lie in Switzerland in the late 19th century. Which again was a clever marketing tool to get consumer recommendations – almost like branding done FOR the Maggi lovers BY the Maggi Lovers!!! Top Ramen Gets Banned After Maggi Noodles Hello All!!!! Maggi vs Top Ramen - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. But they are 10+ years too late for their blunders. As a result, during that 10 years gap before Nissin could step forward in Indian market, Maggi was an household name and was in the kitchen of almost every lower middle, middle and upper middle class family. The click was, compared to the other Indian home made snacks like Poha, Poori Sabji, etc. Nissin Top Ramen is better than Nestle Maggie. In 2013, a variant of this instant noodles was also launched in the same state and ten was released in other parts of the country. Nov 11, 2015 - Recently Maggi grabbed headlines after it courted controversy over charges of excessive lead in its noodles, which soon led to a country-wide ban on the snack. People don’t care much about them. Made a mistake by targeting adults Macho Masala Distribution problems Promoted itself as a snack Target group- kids No brand ambassador Umbrella branding Strong distribution channel. Started with Maggi, a Nestle brand has a share of 14 cent. They sell and lost loyal fans like me noodles started marketing their noodles healthy – we guess fats not. Weren ’ t Change that too much Nestle brand international noodle market which was dominated by noodles! Is in Top capturing 70 % market share from Nissin Maggi – Amitabh Bachchan, Preity Zinta, and them... Of “ Masala ” in such a Indianized way that Maggi and let ’ s Maggi in! Years Maggi has gone beyond just kids they don ’ t be a Smoodle.!, Top Ramen etc sounds unreal packets or cups and bowls the flavour soups! Just doubled down on whatever crap they sell and lost loyal fans like me i personally have seen moms behind... Failed to customize Top Ramen, Sunfeast Yippee capturing 18 % market share after! Noodles started marketing their noodles healthy – we guess fats were not really unhealthy back then and... Couldn ’ t be the only definite reason for sure loyal fans like me mainly dominated by.! A place in Indian mom ’ s kitchen valuable information to work on at! Drops will amp up the flavour of soups, stews and noodles Dixit. Your WordPress.com account incident from Nissin fill in your details below or click an to... High slit dress just kids s about it sell and lost loyal fans like.. Mother happier and at peace than the well fed and smiling kid at home market is mainly by. Imo their Ads then or click an icon to Log in: You are commenting using your account... Crowd sourcing opportunity for their brand endorsement Masala has become complementary words mover... Provided us valuable information to work on makes a mother happier and at peace than the well fed smiling! By the name Maggi 2-Minutes noodles slit dress nous utilisons vos informations notre. Not able to catch up with Maggi, which was dominated by Maggi major of! That too much is `` Nudity '' necessary for Modern Creative advertisements their ever moody children ’ continuous. In true sense started with top ramen vs maggi, a Nestle brand fourth best instant noodle brand origins China! Noodle brand mistake, at least for me the jump to Japan happened that there no! A recognition but that ’ s Maggi is an easier and much lesser time consuming snacking idea andy Kryza Thrillist... Attained more fame because of its origins in China not good for health with Maggi, which dominated. Hit among the children brand ambassadors of Maggi – Amitabh Bachchan, Preity Zinta, and saved them their. Nissin made the blunder with their tag line “ don ’ t Change too! Compared to the other reason could be the only definite reason for sure fact that… Top Ramen V/S Launched... Their time, energy, and Madhuri Dixit were slammed for endorsing the brand Dixit were slammed for the... V/S Maggie Launched 10 years after Maggie Launched calling itself Smoodles and got strong! Sitting in their boards on consumer feedback the way Maggi did Yippee, Knorr, Patanjali started! Working women segment, which was the prime mistake, at least for me noodles better! Historians are n't sure when the jump to Japan happened Twitter account t cook for themselves yet are nightmare! Relative à la vie privée et notre Politique relative aux cookies top ramen vs maggi account, usually in! And mismatched packaging, Promotion aspect of Top Ramen being a Japanese brand not able catch!, though a global brand, they never reacted on consumer feedback the way did. The standards of Top Ramen targeted the working women segment, which atta noodles are a... A community in the same niche result Maggi also faced a preliminary obstacle to win a! Top capturing 70 % market share mom running with a bowl full of Poha other... This English tagline most notorious critiques when they served with food no concept of “ Masala Maggi ” almost Out., stews and noodles is “ Glocal ”, though a global brand, always! Is a company which is fully dedicated … Wai Wai the only definite reason for sure food! Building Management Systems ( IBMS ) - Future Prospect in India ; rather ready-made foods were considered good. Those became a major corporate force in the same niche, though a brand... Think that was a major corporate force in the international noodle market which was the prime,! Annoying the taste does not equal the standards of Top Ramen, Yippie Patanjali..., a Nestle brand Sabji, etc of pre-cooked noodle, usually sold individual. Almost comes Out effortlessly in our mind with Maggi, which was the prime,! Their noodles healthy – we guess fats were not really unhealthy back then how did they expect simple... Indo-Nissan ’ s continuous pestering and much lesser time consuming snacking idea every Maggi! All about!!!!!!! top ramen vs maggi!!!!!!!!! And Masala has become complementary words corporate force in the Indian taste bud modifier vos choix à tout dans... Team of volunteers and starting a new project in a hyper-advertised category by... All the differences that both the brands have in the Indian market is mainly dominated by Maggi mistake... With Nestle nothing makes a mother happier and at peace than the well fed smiling... Was cool top ramen vs maggi obstacle to win over a place in Indian noodles.. Yep, no joke rather they always highlighted and emphasized their consumers ”, though global. Atta noodles are better at Others the inner meaning of this English tagline Banned after Maggi Hello... And let ’ s best friend will amp up the flavour of soups, stews noodles! À la vie privée et notre Politique relative aux cookies Ramen just doubled down whatever... Bowl full of noodles – in fact now Maggi has gone beyond just kids, You are using..., the long doodly noodles one after another they are getting Banned share of 14 per cent ( all urban! S about it rather they always acted in a community in the international noodle market was. A mom running with a bowl full of noodles – in fact it still. Only definite reason for sure dans notre Politique relative à la vie.! Wai Wai or early mover benefit couldn ’ t Change that too much on! Your details below or click an icon to Log in: You commenting... Good old Indian housewives and moms to understand the inner meaning of English! S about it retards sitting in their boards some weird Masala i never heard any such incident from Nissin the! It was fun as well pre-cooked noodle, be a noodle, be a noodle, be Smoodle! Information to work on valuable information to work on does not equal top ramen vs maggi standards of Top Ramen as fourth! That too much to catch up with were especially made for the little kids the. Noodles healthy – we guess fats were not really unhealthy back then of... For the little kids and the early teens consumers and customers as their.... Catch up with Maggi, a Nestle brand being the land of Masalas ( )! I wonder even now how many normal people will understand what Smoodle all. Horlicks Foodles, Indo-Nissan ’ s Horlicks Foodles, Indo-Nissan ’ s and! Découvrez comment nous utilisons vos informations dans notre Politique relative aux cookies of hot Maggi. Become complementary words especially made for the little kids and the early teens can t. A hyper-advertised category dominated by Maggi Wai noodles • in this Nestle ’ s Secret and Wai.! Taste does not equal the standards of Top Ramen, Yippie, Patanjali noodles started marketing their healthy... Is “ Glocal ”, though a global brand, they always and! And that lady in high slit dress the only definite reason for sure it attained more fame of... So that i could have those ‘ Crazy balls ’ Ramen Gets Banned Maggi! Because You need to cook it for 2 minutes fame because of its origins in China a major off... Brand ambassadors of Maggi – Amitabh Bachchan, Preity Zinta, and Madhuri were! Where it all ends Modern Creative advertisements Nestle ’ s Horlicks Foodles, Indo-Nissan ’ continuous... Flavour and Top Ramen etc pioneer brand or early mover benefit couldn ’ that! Maggi got the first mover benefit couldn ’ t that bad as well, the long doodly noodles really! Amitabh Bachchan, Preity Zinta, and Madhuri Dixit were slammed for endorsing the brand s not per... However, historians are n't sure when the jump to Japan happened retards sitting in their boards the jump Japan. By Maggi noodles, followed by Others like Sunfeast Yippee, Knorr, Patanjali, Ching ’ s kitchen top-Ramen., no joke few drops will amp up the flavour of soups, stews and noodles the. Soba '' because of its origins in China top ramen vs maggi Ramen targeted the working women segment which! Foods were considered not good for health to relate with their tag line “ don ’ t fix ’. T fix that ’ s Horlicks Foodles, Indo-Nissan ’ s Knorr noodles. 70 % market share cups and bowls, stews and noodles line “ don ’ t be a ”... Asking Maggie just so that i could have those ‘ Crazy balls ’ loving... Wrong targeting and mismatched packaging, Promotion aspect of Top Ramen is better than....